Any sufficiently advanced technology is indistinguishable from magic
Arthur C. Clarke’s famous quote was coined long before before the internet, never mind the iPad and Google, came into existence. But what makes the digital world appear magic has made it both fascinating and terrifying at the same time. Fascinating because of the sheer power, influence and reach it has and terrifying because it just seems a little bit overwhelming at times. The internet, and all things digital, are not smoke and mirrors, but designed and built on solid and reliable technology.
What we don’t do
The sheer volume and noise around this brave new world often means people do not use technology to its full extent. The arts, social enterprises, charities, the voluntary sector, so used to limited resources, now have numerous free ways of communicating. What we do at Corvid is demystify digital technology so you can use it – free of fear. We don’t offer maintenance or support contracts because we ensure you don’t need them. We don’t guide you towards costly technology if there’s a free or low cost alternative (that is usually better anyway). And we certainly don’t use jargon or trade speak to make us look magical.
And what we do
What we do is ensure you get the very best advice and guidance. Our websites are built to the highest standards and are CSS and XHTML compliant (they work!). All our work is tailored to your needs and if you want setting up on Twitter or Google Analytics we can that as well. Once your site is built we show you how to manage and update it (it really is that that simple) and, just as importantly, how to make it an effective voice for you.
Anyone can build a website and sign up to Twitter. We are different because we ensure this digital world, the internet, the abundance of software and the ocean of applications is cherry picked and moulded to your needs. We build you a way to communicate more effectively and efficiently.
And here’s how we do it.
The web platform: WordPress
WordPress is a state-of-the-art free publishing platform with a focus on aesthetics and usability. At Corvid Creative, we believe it’s the future of the web. WordPress makes content managed websites affordable but also incredibly easy to use. If you’re reasonably tech savvy WordPress is easy, if CMS is new to you a simple thirty minutes training and guidance will have you updating your own website. Corvid Creative uses WordPress as the framework for many of our web projects. Here’s a link to an overview of WordPress “10 Reasons to use WordPress”
The right applications: From Mailchimp to Firefox
Building a website is just one part of a serious media strategy and there are so many applications that can enhance what you do and how you do it. Mailchimp is an excellent emarketing tool and Mozilla provide not only the web browser Firefox, but also Thunderbird for all your emails. Libre Office replicates most of the functions of Microsoft office and is, of course, free. The list is endless from Skype, for free voice over the web calls, to Box, for uploading and sharing big files.
Training: WordPress, Google Analytics and the rest
If Corvid builds your website you get free training in WordPress. However, we have also partnered up with North Bank Forum in Hull (and will be adding more in the near future) to offer free WordPress workshops from beginner to advanced. This is aimed at organisations with no web build budget as it seems unfair for many smaller organisations to loose out due to financial constraints. We also can teach you how to set up Libre Office, Mailchimp, Skype and a whole host of other cool bits of software such as Twitter. We also provide a workshop in Google Analytics. Go to Corvid Training for more information